Financial technology company, Sightline Payments acquired JOINGO, a casino mobile app developer. The acquisition will boost Sightline’s offering while at the same time will increase the personalization of mobile marketing campaigns for its customers.
Sightline Payments Takes over JOINGO
Digital payments solutions provider for casinos and betting markets, Sightline Payments announced on Wednesday that it acquired JOINGO, a leading mobile engagement and loyalty platform for the casino industry. Being the sole app solution focused on the casino gaming industry, JOINGO is serving more than 100 casino operators in North America.
Furthermore, the company has a patented mobile loyalty platform that enables casino brands to reach their customers with interactive and personalized mobile marketing campaigns. Those campaigns undoubtedly increase reach, revenue, and loyalty.
The recent acquisition bolsters Sightline’s ability to offer a variety of products which will improve the personalization and loyalty possibilities for customers of casinos in North America. Furthermore, by acquiring JOINGO, Sightline gains the ability to offer its customers a turnkey cashless gaming solution.
The Acquisition Will Strengthen Sightline’s Market Presence
Commenting on the topic, Mike McManus, CEO of JOINGO said that the two companies share an impressive roster of common clients within the gaming industry. Furthermore, he acknowledged that the acquisition will help deliver multiple benefits for the operators as the companies continue their collaboration. McManus did not miss saying that by joining forces with Sightline, JOINGO accesses significant resources and capabilities, which will help accelerate product growth.
“This acquisition positions Sightline to provide a more robust digital payments experience in casinos.”
Joe Pappano, CEO, Sightline Payments
Sightline’s CEO, Joe Pappano acknowledged that the key to cashless gaming adoption by casinos is in enhancing guest’s mobile experiences. Furthermore, he welcomed JOINGO’s team of professionals to Sightline. According to him, the acquisition will further strengthen the company’s ability to “empower the digital transformation of the consumer experience“.
Back in April, Sightline completed a $100 million funding round, aiming at building organizational capabilities. Such capabilities include systems, technology, people, and marketing, which helped the funding of the recent acquisition. Among the strategic investors, we find Genting Group, Point Break Capital, Cannae Holdings, and more major industry players.